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Webinar like you're on TV

In recent months, we have all had to get used to working from home and to learn new skills, not least of all how to talk to colleagues via a webinar. Not really a substitute for the real thing, but there are ways you can make a webinar more productive by improving the way it is delivered.

Anyone who has run or attended a typical webinar will be familiar with the problems - poor sound and images, and unreliable WiFi are commonplace. You can very quickly become fed-up with only seeing the top of your colleagues’ heads or speaking to someone while looking directly up their nose.

Don’t even mention sharing screens, when a slip of the finger broadcasts someone’s latest emails, or worse still, the last web page they viewed.

But there is a better way of doing things. Of making a webinar more productive, easier to watch and more enjoyable to share.

By merging effective event management with broadcast technology, you can turn webinars into something more akin to a TV broadcast. An event that will command attention and show you and your company in the best light.

A studio-based approach featuring a professional broadcaster who hosts your webinar is the answer. Using a web platform such as Zoom or Teams, the host – backed by a technical team - links remotely to presenters, delivering a seamless meeting or conference to as many delegates you may wish to invite.

Avoiding the blank screens, lack of sound and general confusion that surrounds so many home-based webinars, this formula ensures a professional approach when you need to deliver your message to a large audience.

Interactive Q&A sessions can be added to your webinar, even breakout sessions and workshops, enabling your audience to communicate effectively with you and each other.

Event management takes care of selecting your audience and inviting them to participate, while speakers are given assistance with their presentations and coached in the art of delivering their message to camera from their remote location. Presentations can even be recorded in advance and played out as live.

Best of all, you concentrate on your message, not on delivering a webinar. The result is more effective working and successful message delivery.


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